Gooday

CASE 02 / CONCEPTUAL UX/UI PROJECT

A healthy routine does not happen in a single app. Gooday connects habits, places and people through one well-being experience.

MY ROLE: UX/UI Designer
Individual project
CONTEXT: Concept project
Digital product study
PLATFORM: iOS app
SCOPE: 62 screens · 16 flows
46 components and variants

30-second overview

Problem: Habits, local activities and communities are scattered across services.
My contribution: I defined the product concept, journeys and an iOS interface system.
Current result: A prototype with 16 flows and 62 screens. The concept still needs user testing.

01 / The challenge

Well-being habits often end up scattered across apps, groups and local services. The Gooday concept brings these pieces together around one idea: making it easier to live well with other people and in your local context.

The experience is organized around four pillars: Live Well, Train Well, Eat Well and Share, connecting activities, places and community.

02 / UX decisions

START WITH CLARITY

Short onboarding steps

One decision per screen and conversational copy introduce the product before sign-up. People can skip the introduction and move at their own pace.

Gooday app onboarding sequence (1/5) — Show the product's value before asking people to sign up.

Gooday app onboarding sequence (2/5) — Show the product's value before asking people to sign up.

FIND WHAT IS NEARBY

Local context as a starting point

Search across places, groups and people, with local information and favorites, helps turn an intention into an activity people can take part in.

Gooday local search for places, groups and people (1/4) — Explore options that are relevant to the person's context.

Gooday local search for places, groups and people (2/4) — Explore options that are relevant to the person's context.

MAKE REVIEWS TRUSTWORTHY

Review after a confirmed visit

The proposed flow verifies presence with a QR code before a review, followed by a rating, comment and submission confirmation. This experience hypothesis still needs testing.

Establishment review flow after QR code validation (1/4) — Proposed flow: verify the visit, review and confirm.

Establishment review flow after QR code validation (2/4) — Proposed flow: verify the visit, review and confirm.

03 / Interface system

To keep the journeys consistent, I organized color scales, type hierarchy, components with variants and an illustration library. The system supports the concept's screens and flows.

screens: 62
mapped flows: 16
components and variants: 46
tones across six scales: 60

Gooday visual system with color palette, typography, components and illustrations (1/3) — Palette, type and component library keep the interface consistent.

Gooday visual system with color palette, typography, components and illustrations (2/3) — Palette, type and component library keep the interface consistent.

04 / Next steps

The concept still needs to be evaluated with users. Next steps are to test sign-up and QR review, review contrast and touch target sizes, and prepare component handoff documentation.

This is a concept project; there are no impact metrics from a launched product.

View the full case study on Behance

05 / Interactive prototype

Explore the interactive flow in the Figma prototype.

Open prototype in a new tab

06 / Outcome and learning

The deliverable brings together 62 screens, 16 flows and 46 components and variants in one navigable concept. These figures describe the scope of the design, rather than user impact.

My main learning was to connect discovery, participation and trust through consistent interaction patterns. Testing sign-up and QR reviews with 3 to 5 people is the next step; that study has not taken place yet.

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