Smart
Clean

Tholz expanded its pool technology ecosystem with a range of cleaning robots. The challenge was to present these products with an identity consistent with the brand, for both end customers and the retailer network.

I led visual direction and material production. Naming was defined together with the company directors, with internal approvals throughout the project. The communication focused on easier pool care and more time to enjoy the pool.

SmartClean and SmartClean Pro bring the two products into one family. Render customization applied the Tholz orange, white and dark tones while preserving the physical characteristics of the original models.

This combination informed the launch materials, connecting the appearance of the products with the brand identity.

The identity was applied to packaging for both models and to the launch flyer. Names, imagery and product information were organized to support sales presentations and maintain consistency across the materials.

The launch page brings together the product range, its key features and its connection with the app. The work included design, WordPress and Elementor implementation, code and technical adjustments.

The page gives campaign and sales audiences a place to explore the products in more detail.

Campaign imagery presents the robots in their intended environment. Water, lighting and framing help communicate the product and its relationship with the pool and the app.

I used image and video generation at different stages, combined with manual editing. Photoshop, Google Flow, Magnific and DaVinci Resolve supported composition and finishing.

The deliverable brought together 2 product models, 2 packaging designs, a flyer, 1 published page and 1 launch video. The main learning was to maintain a shared information hierarchy and identity across physical and digital touchpoints. These numbers describe deliverables; traffic, sales and reach data is not available.

Direction and execution: Gabriel Reichert. Naming and approvals: Gabriel and the Tholz directors. Industrial design and original renders: Genkinno. App interfaces are shown as part of the Tholz ecosystem. Original project boards are in Portuguese.